From Sawyer's, late Nockemorf's. Physicians' prescriptions
carefully prepared," and all the rest of it. Shows it to his wife--
she reads the label; it goes down to the servants--THEY read the
label. Next day, boy calls: "Very sorry--his mistake--immense
business--great many parcels to deliver--Mr. Sawyer's
compliments--late Nockemorf." The name gets known, and that's
the thing, my boy, in the medical way. Bless your heart, old
fellow, it's better than all the advertising in the world. We have
got one four-ounce bottle that's been to half the houses in Bristol,
and hasn't done yet.'
'Dear me, I see,' observed Mr. Winkle; 'what an excellent plan!'
'Oh, Ben and I have hit upon a dozen such,' replied Bob
Sawyer, with great glee. 'The lamplighter has eighteenpence a
week to pull the night-bell for ten minutes every time he comes
round; and my boy always rushes into the church just before the
psalms, when the people have got nothing to do but look about
'em, and calls me out, with horror and dismay depicted on his
countenance. "Bless my soul," everybody says, "somebody taken
suddenly ill! Sawyer, late Nockemorf, sent for.
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