Clerks who had been
educated at other stores to cheat customers, and then to laugh off the
transaction as 'cuteness,' or defend it as 'diamond cut diamond,' found
no such slipshod morality at Stewart's little store, and learned
frankness and fairness in representation at the peril of dismissal.
Their employer asked no gain from deceit in trade. On his part, too, in
buying, he rarely gave a seller a second opportunity to misrepresent
goods to him.
"A second innovation of the young dry goods dealer was selling at _one
price_--a custom which has also lasted without interruption, and which
has spread to all the great houses. He fixed his price, after careful
consideration, at what he thought the goods could and would bring, and
would not deviate from it for any haggling, or to suit individual cases.
Of course, he followed the fluctuations of the market, and marked his
goods up or down in accordance with it; but no difference in the price
was made to different people. Perhaps those who had some art in 'beating
down' prices were offended, but people in general were pleased.
"The third principle he adopted was that of _cash on delivery_.
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