Three new stores had just
been erected on Broadway, between Chambers and Warren Streets, and he
leased the smallest of these and moved into it. It was a modest
building, only three stories high and but thirty feet deep, but it was a
great improvement on his original place. He was enabled to fill it with
a larger and more attractive stock of goods, and his business was
greatly benefited by the change. He remained in this store for four
years, and in 1832 removed to a two-story building located on Broadway,
between Murray and Warren Streets. Soon after occupying it, he was
compelled, by the growth of his business, to add twenty feet to the
depth of the store and a third story to the building. A year or two
later a fourth story was added, and in 1837 a fifth story, so rapidly
did he prosper.
His trade was now with the wealthy and fashionable class of the city. He
had surmounted all his early difficulties, and laid the foundation of
that splendid fortune which he has since won. The majority of his
customers were ladies, and he now resolved upon an expedient for
increasing their number. He had noticed that the ladies, in "shopping,"
were given to the habit of gossiping, and even flirting with the clerks,
and he adopted the expedient of employing as his salesmen the handsomest
men he could procure, a practice which has since become common.
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