' Our hero
declined the offer, but recommended James Gordon to apply to another
printer, naming one, who he thought would like to share in such an
enterprise. To him the editor of 'The Herald' did apply, and with
success."
The parties to whom Mr. Greeley referred Mr. Bennett were two young
printers, whom he persuaded, after much painstaking, to print his paper
and share with him its success or failure. He had about enough cash in
hand to sustain the paper for ten days, after which it must make its own
way. He proposed to make it cheap--to sell it at one penny per copy,
and to make it meet the current wants of the day. The "Sun," a penny
paper, was already in existence, and was paying well, and this
encouraged Mr. Bennett to hope for success in his own enterprise.
He rented a cellar in Wall Street, in which he established his office,
and on the 6th of May, 1835, issued the first number of "The Morning
Herald." His cellar was bare and poverty-stricken in appearance. It
contained nothing but a desk made of boards laid upon flour barrels. On
one end of this desk lay a pile of "Heralds" ready for purchasers, and
at the other sat the proprietor writing his articles for his journal and
managing his business.
Pages:
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
579
580
581
582
583
584