" They were free, graphic, off-hand sketches of the fire and its
consequences, and were so full and complete that they left little or
nothing connected with the incidents they described to be added. Mr.
Bennett also went to the expense of publishing a picture of the burning
of the Merchants Exchange, and a map of the burnt district--a heavy
expense for his little journal. The result proved the sagacity of his
views. "The Herald" reports of the fire created a heavy demand for the
paper, and its circulation increased rapidly. Yet its success was not
assured.
When his first year closed, Mr. Bennett found his paper still struggling
for existence, but with a fair prospect of success, if it could follow
up the "hit" it had made with its reports of the fire. About this time
he received an offer from Dr. Benjamin Brandreth to advertise his pills
in "The Herald," and a contract was at once concluded between them. The
money thus paid to the paper was a considerable sum, and proved of the
greatest assistance to it. All the money received was conscientiously
expended in the purchase of news. The circulation grew larger as its
news facilities increased, and for some years its proprietor expended
all his profits in making the paper more attractive.
Pages:
570
571
572
573
574
575
576
577
578
579
580
581
582
583
584
585
586
587
588
589
590
591
592
593
594