From four
to nine pages are filled with advertisements, classified with the utmost
exactness. No reader has to search the paper over for the article or
advertisement he wishes to see; each subject has its separate place,
which can be discovered at a glance. Its advertisements have reference
to every trade, profession, or calling known to civilized man, and are a
faithful mirror of the busy age in which we live. Its news reports are
the freshest, most complete, and most graphic of any American journal,
and are collected at an expenditure of more time, care, and money than
any other journal sees fit to lay out. It has its correspondents in all
parts of the world, and when news is worth sending, these are instructed
to spare no pains or expense in transmitting it at once. During the late
war it had a small army of attaches in the field, and its reports were
the most eagerly sought of all by the public. During the Abyssinian war
its reporters and correspondents furnished the London press with
reliable news _in advance of their own correspondents_. Any price is
paid for news, for it is the chief wish of Mr. Bennett that "The Herald"
shall be the first to chronicle the events of the day.
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