The story was double-leaded, and
made to fill twenty columns of the paper. The "Ledger" itself was
changed from its old style to its present form, and made a purely
literary journal. The price paid for the story was unparalleled in the
history of American journalism, and Mr. Bonner spread the announcement
far and wide that he was publishing a serial for which he had given one
hundred dollars a column. His advertisements were to be seen in almost
every newspaper of respectable circulation throughout the Union. In form
they were different from any that had preceded them. "Fanny Fern
writes for the 'Ledger.'" "Buy the 'New York Ledger,'" etc., appeared,
dozens of times repeated, until men were absolutely tired of seeing the
announcement. Nothing had ever been brought to the public notice so
prominently before. For awhile people were astonished at the audacious
boldness of "the 'Ledger' man." Then they began to buy the paper. Since
then the demand for it has steadily increased.
The venture was successful. Fanny Fern's reputation and Mr. Bonner's
energy and boldness made a demand for the "Ledger," at once, and out of
the profits of the story for which he had paid such an unheard-of price
Mr.
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